Digital Arts Content Strategist – Editorial Growth & Audience Development

About the role

De Art is seeking a Digital Arts Content Strategist to shape the platform’s editorial direction and grow its audience. The role blends editorial thinking, audience research, visual culture and digital publishing to make visual arts content more relevant and engaging.

Key responsibilities

• Develop content strategies that support De Art’s editorial identity and long‑term audience development.
• Identify themes, recurring formats and editorial opportunities across visual arts and contemporary culture.
• Research audience interests, content trends and digital arts conversations.
• Create content plans for articles, artist features, visual collections, interviews, educational pieces and social media formats.
• Collaborate with editors, researchers, curators, designers and social media contributors to coordinate production.
• Adapt editorial ideas for different digital formats while maintaining tone, quality and visual identity.
• Analyze performance metrics and recommend improvements for reach, engagement and retention.
• Monitor competing art media platforms to spot gaps and new ideas.

Required profile

• Bachelor’s degree or equivalent experience in Art, Art History, Visual Arts, Cultural Studies, Communications, Media, Marketing, Journalism or related field.
• Strong interest in visual arts, contemporary culture and digital media.
• Excellent English writing and editing skills.
• Ability to translate cultural subjects into clear, engaging digital content ideas.
• Good research, analytical, organisational and communication abilities.

Required skills

• Social media publishing
• Audience research
• Digital marketing
• Digital content strategy
• Visual storytelling
• Analytics tools
• Content performance metrics
• SEO

What we offer

• Opportunity to shape the content strategy of an independent digital visual arts media platform.
• Direct involvement in editorial planning, digital publishing and audience development.
• Collaboration with researchers, editors, curators, artists and designers.
• Creative environment encouraging new editorial and digital ideas.