Digital Marketing Executive

About the role

We are looking for a creative and results‑driven Digital Marketing Executive to join our client’s team in Abu Dhabi. The role involves planning, executing and optimizing digital campaigns to boost brand visibility, drive engagement and generate qualified leads.

Key responsibilities

• Plan, execute, and manage digital marketing campaigns across platforms including Google, social media, email, and display advertising.
• Manage and grow the company’s social media presence across key platforms (LinkedIn, Instagram, Facebook, etc.).
• Create engaging content aligned with brand guidelines and marketing objectives.
• Monitor, analyze, and report on campaign performance using analytics tools.
• Support SEO and SEM initiatives to improve online visibility and website traffic.
• Coordinate with internal teams and external agencies to deliver marketing projects effectively.
• Assist in website updates, landing pages, and digital content management.
• Conduct market research to identify trends, audience insights, and competitor activity.
• Optimize campaigns based on performance data to improve ROI and conversion rates.

Required profile

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 2 years of experience in digital marketing or a related role.
• Strong understanding of digital marketing channels, tools, and best practices.
• Experience with Google Ads, Meta Ads, and analytics platforms (e.g., GA4).
• Strong content creation and copywriting skills.
• Analytical mindset with attention to detail and problem‑solving ability.
• Ability to manage multiple projects in a fast‑paced environment.
• Good communication and teamwork skills.

Required skills

• Google Ads
• Meta Ads
• Google Analytics 4 (GA4)
• SEO
• SEM