Digital Marketing Executive – Lead Generation & Campaign Management

About the role

We are looking for a Digital Marketing Executive to develop and execute marketing strategies that generate leads, acquire customers and boost sales for our car‑rental business.

Key responsibilities

• Develop and execute marketing strategies to drive leads, customer acquisition and sales.
• Plan and manage campaigns across Google Ads, Meta/Facebook, SEO, SEM and Email Marketing.
• Manage social media platforms and create engaging, brand‑aligned content.
• Monitor website performance, online listings and lead‑generation channels.
• Coordinate promotional campaigns, seasonal offers and vehicle launches.
• Manage CRM, SPEED system and lead follow‑up processes with the sales team.
• Analyze campaign performance, conversions, leads and ROI.
• Coordinate with agencies, vendors, media partners and marketing suppliers.
• Manage marketing budgets and optimise campaigns for better performance.

Required profile

• Bachelor’s degree in Marketing, Business or a related field.
• Minimum 3 years of marketing experience, preferably in automotive, dealership or car‑rental marketing.
• Proven experience in lead generation and customer acquisition.
• Strong knowledge of digital marketing platforms and analytics.
• Experience with CRM systems and marketing tools.

Required skills

• Google Ads
• Meta/Facebook Ads
• SEO and SEM
• Email Marketing
• CRM systems (including SPEED system)
• Marketing analytics platforms