Director, Marketing Services (Media Delivery Lead)

About the role

The Media Delivery Lead will help build Mastercard's in‑house media capability, starting with two pilot regions before scaling globally. The role manages regional media planning resources and owns the operating model, delivery standards, commercial controls and integrated ways of working across media planners, buyers and the trading‑desk partner.

Key responsibilities

• Define and own the overall media capability strategy, operating model and performance metrics for in‑house channels.
• Set delivery standards, procedures and ways of working across planning, buying, activation, optimisation, measurement and reporting.
• Drive the phased roadmap for in‑house capability, managing market‑readiness criteria and expansion sequencing.
• Own media budget, commercial oversight, DSP fee structures and commission models.
• Govern trading‑desk commercial terms, partner onboarding, SLAs, performance reviews and continuous improvement.
• Lead pilot team, build permanent core team and regional delivery hubs.

Required profile

• 10+ years in media planning, buying and performance media, with senior leadership of an in‑house team or agency account.
• Proven experience building or scaling an in‑house media function and managing significant media budgets.
• Multi‑market or regional remit, ideally across Europe and EEMEA.

Required skills

• Paid social
• Search advertising
• Programmatic advertising
• Measurement/attribution