Director of Marketing & Admissions

About the role

The newly created private liberal arts college in Dubai is seeking a results‑oriented Director of Marketing & Admissions to spearhead its launch. This senior leader will shape the college’s brand, drive student recruitment, and build a high‑performing marketing function from the ground up.

Key responsibilities

• Develop and execute a comprehensive marketing and admissions strategy to attract prospective students across the MENASA region.
• Lead strategic planning, market research, and brand positioning for the new college.
• Design, produce, and manage marketing collateral and communication materials.
• Oversee business development initiatives and build partnerships with schools, agencies, and community stakeholders.
• Manage a cross‑functional team, fostering consensus and collaboration across departments.
• Utilize a wide range of software applications to track campaigns, analyze performance, and optimize results.

Required profile

• Strong leadership and consensus‑building abilities.
• Self‑starter with excellent organization and presentation skills.
• Polished interpersonal and facilitation skills.
• Experience in higher‑education marketing within the MENASA region.
• Proven track record in developing and administering successful marketing programs.

Required skills