Director of Public Relations (Global)

About the role

As the Director of Public Relations you will shape VAVE’s global brand narrative, translating design work into compelling stories that reach the right audiences at the right moment.

Key responsibilities

• Develop and execute VAVE’s brand communication and PR strategy in line with business goals and cultural identity.
• Build and maintain an international media network across Europe, China and West Asia.
• Plan and coordinate PR activities across channels, offices and markets, ensuring consistent messaging.
• Oversee content creation for the website, social platforms (LinkedIn, Instagram, WeChat, Xiaohongshu) and press materials.
• Manage award submissions, project documentation, and coordinate photographers, filmmakers and writers.
• Represent VAVE as a confident ambassador both online and offline.
• Track performance, report results to the board and control PR budget.

Required profile

• 5+ years of experience in PR or brand communications, preferably within a creative consultancy, design or architectural environment.
• University degree in communication, journalism, PR, marketing, cultural studies or related field.
• Excellent writing and storytelling ability in English; German or Chinese language skills strongly desired, Arabic a plus.
• Strong strategic thinking, leadership and cross‑cultural communication skills.

Required skills

• Hands‑on experience with international and Chinese social media platforms (LinkedIn, Instagram, WeChat, Xiaohongshu).
• Proficiency in presentation tools such as Keynote and PowerPoint.