Head of Brand & Growth

About the role

Infinite Code is launching Numu, a modern financial platform that aims to simplify money management for a global audience. We are looking for a senior marketing leader to define Numu’s brand, narrative, and growth strategy, ensuring all external communications are clear, trustworthy, and aligned with long‑term vision.

Key responsibilities

• Define and own Numu’s external narrative, value proposition, and tone of voice across product, website, content, and campaigns.
• Design sustainable user‑acquisition strategies that prioritize education, trust, and organic growth loops.
• Introduce performance channels deliberately while avoiding misleading or high‑risk incentive structures.
• Lead go‑to‑market launch and rollout across channels, collaborating closely with Product, Legal, and Finance.
• Maintain brand consistency and oversee all external communications.

Required profile

• Proven experience marketing financial products, platforms, or regulated‑adjacent technology.
• Strong understanding of how language and positioning shape perception.
• Ability to work closely with legal/compliance teams and simplify complex concepts without over‑promising.
• High judgement and restraint in messaging, focusing on long‑term trust over short‑term hype.

Required skills

• Brand positioning
• External communications
• User acquisition strategy