Head of Marketing

About the role

Lead the marketing function for a multi‑brand group operating across professional services, technology, and digital platforms. Reporting directly to the CEO and COO, you will have full autonomy to build brand strategy, drive paid performance and shape the overall marketing organisation.

Key responsibilities

• Create, name, position and launch new brands, defining their architecture, narrative and visual identity.
• Elevate existing brands (Churchill Mergers, Churchill Tax Advisers, Elite Hub) from low awareness to market recognition, measuring share of voice and inbound demand.
• Own and execute paid campaigns on Meta, Google Ads, LinkedIn and YouTube, managing spend, CAC and ROI.
• Generate demand and leads for professional‑services brands and drive app growth for Elite Hub through acquisition, activation, retention and ASO.
• Develop content strategy across articles, video, podcasts and thought‑leadership pieces.
• Optimise website conversion, build performance dashboards and report weekly KPI to leadership.
• Manage agencies, freelancers, influencers and internal resources, negotiating partnerships and SLAs.

Required profile

• Proven track record of building a brand from launch to market recognition.
• Minimum 10 years of hands‑on marketing experience, including direct management of Meta and Google Ads campaigns.
• Experience marketing to Western audiences (US, UK, Europe) and handling multi‑brand portfolios.
• Demonstrated budget ownership with measurable ROI.
• Ability to work independently, set priorities and keep leadership updated weekly.
• Excellent written and spoken English.

Required skills

• Content Strategy
• LinkedIn advertising
• Google Ads / PPC
• Performance dashboards
• Conversion analytics
• App Store Optimisation
• YouTube advertising