Head of Marketing (MENA)

About the role

We are seeking a strategic, growth‑oriented Head of Marketing (MENA) to architect and execute the end‑to‑end marketing strategy for a new digital telecom brand launching in the region. Reporting to the General Manager, the role will define brand positioning, drive full‑funnel acquisition and shape culturally resonant narratives.

Key responsibilities

• Define and own the full‑funnel marketing strategy, covering digital and offline acquisition, retention and growth.
• Develop and execute scalable go‑to‑market frameworks, core messaging and campaign execution.
• Co‑create and adapt the brand identity, positioning and tone of voice for deep local relevance.
• Oversee media planning and creative execution across performance digital, social, influencer, content and ATL channels.
• Establish, track and optimise core marketing KPIs (CAC, CPA, engagement, revenue contribution).
• Partner with Product, Design and Commercial teams to align marketing with product roadmap and pricing.
• Build, mentor and lead a high‑performing regional marketing team fostering data‑driven, agile culture.

Required profile

• 13+ years total experience, including 5+ years in marketing leadership within high‑growth B2C digital, telecom or technology businesses.
• Proven track record building scalable consumer brands and driving user acquisition across full‑funnel channels.
• Hands‑on experience launching new consumer propositions and rapid growth through performance, social and content‑led campaigns.
• Deep expertise in MENA markets with ability to localise marketing and creative strategy.
• Experience managing external agencies, media partners and creative production across multiple markets.
• Background in zero‑to‑one or scale‑up environments with full marketing budget ownership.
• Comfortable operating in matrix, fast‑paced organisations.

Required skills

• Strategic growth leadership and full‑funnel marketing.
• Go‑to‑market planning and brand localisation.
• Media planning, performance digital, social, influencer and content marketing.
• KPI definition, tracking and optimisation (CAC, CPA, revenue contribution).
• Cross‑functional collaboration with product, design and commercial teams.
• Team building, mentorship and agile, data‑driven culture.