Integrated Marketing Lead

About the role

The Walrus Foundation, which builds the Walrus Protocol—a verifiable data platform for AI builders—seeks a strategic, creative and detail-oriented Integrated Marketing Lead. The role owns the B2B social channels and influencer program, runs select partner marketing campaigns, shapes the brand's presence at events and helps steer growth marketing within the Global Marketing team.

Key responsibilities

• Campaigns and launches: plan and run social-led campaigns, support partner and product launches with social, influencer and paid promotion, coordinate with the growth marketing contractor and run ad-hoc launches.
• Social media: explore new platforms, run social listening, own daily content and channel voice, build and grow the YouTube channel, write social copy, organize X Spaces and amplify executive communications.
• Influencer marketing: build and run a B2B influencer program, own paid partnerships, budgets, contracts and the influencer agency, and measure influencer impact.
• Events: support event execution, own on-site brand presence (merch, guerrilla marketing, influencer activations) and the digital presence around events; about 15% travel.
• Partner marketing: own select partner campaigns with enterprise customers and ecosystem projects, including co-marketing, joint announcements and case studies.
• Growth marketing: help set strategy, review paid performance against pipeline, lead and signup targets, and keep messaging consistent across paid campaigns.
• Project management: manage marketing projects end to end, maintain schedules, build AI workflows and work with Design, DevRel, Education, Content, Community, Product Marketing, Partner Marketing and Comms.

Required profile

• 6-9 years of experience in integrated, social or growth marketing, owning B2B brand social channels.
• Experience running influencer programs, paid partnerships, event support and partner/co-marketing campaigns.
• Proven B2B marketing experience, ideally with enterprise audiences.
• Experience with social listening and executive social communications.
• Willingness to travel about 15% of the time.

Required skills

• Paid ad platforms, social media management and listening tools, analytics tools and CMS.
• Digital marketing fundamentals: copywriting, SEO, PPC and analytics.
• Project management and strong written and verbal communication.