Marketing Campaigns Manager

About the role

An experienced Marketing Campaigns Manager is sought, based in Abu Dhabi, to lead the planning, execution and optimisation of integrated marketing initiatives. The role draws on 7-9 years of expertise in CRM, email marketing, customer segmentation, brand management, budget oversight and agency coordination to drive brand growth and revenue.

Key responsibilities

• Develop and execute end-to-end marketing campaign plans across digital, email, social media and events channels
• Design and manage CRM strategies, email marketing programmes and customer segmentation models to maximise engagement and retention
• Set and maintain brand guidelines and create consistent marketing communications across all customer touchpoints
• Manage campaign budgets, forecast spend and coordinate with external agencies for on-time, on-budget delivery
• Work with sales, product, design and digital teams to align campaign objectives and deliverables
• Carry out market research and competitor analysis to find trends, opportunities and optimisation strategies
• Oversee social media content, scheduling and community engagement to build brand awareness
• Track campaign metrics, analyse results and report findings to senior leadership
• Refine campaign processes, tools and workflows to improve efficiency and ROI

Required profile

• 7-9 years of marketing campaign management experience, preferably in a B2B or B2C environment
• Bachelor's degree in Marketing, Business Administration or a related field
• Proven track record of delivering results and managing budgets and external agencies
• Strong stakeholder management and leadership skills, including experience managing regional teams

Required skills

• CRM platforms, email marketing systems and customer segmentation
• Brand management and marketing communications
• Social media and content marketing strategy
• Market research, competitor analysis and campaign performance reporting
• Preferred: digital marketing or CRM certifications (HubSpot, Marketo, Salesforce), marketing automation and analytics tools, SEO/SEM and paid media knowledge, GCC/MENA market familiarity, Arabic fluency