Marketing Executive – Luxury Fragrance Brand

About the role

We are looking for a creative and results‑driven Marketing Executive to boost the visibility of Anfasic, a luxury Emirati fragrance brand. The role will support retail, digital and experiential initiatives, ensuring the brand’s premium positioning is consistently communicated.

Key responsibilities

• Plan and execute integrated marketing campaigns across digital, retail, PR and events.
• Coordinate seasonal campaigns, product launches and promotional activities.
• Manage social media content calendars and work with creative teams to produce engaging assets.
• Monitor social media performance, customer engagement and campaign effectiveness.
• Collaborate with retail teams to maintain brand consistency across all touchpoints.
• Support influencer partnerships, media collaborations and PR initiatives.
• Assist in organising brand events, activations, VIP experiences and fragrance workshops.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Track marketing KPIs and prepare performance reports with actionable insights.
• Coordinate with external agencies, photographers, designers and production vendors.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• 2–4 years of marketing experience, preferably in luxury retail, beauty, fragrance, fashion or FMCG.
• Strong understanding of digital marketing and social media platforms.
• Experience coordinating events, activations and influencer campaigns.
• Excellent communication and stakeholder‑management skills.
• Creative mindset with strong attention to detail.
• Arabic language skills are an advantage.

Required skills

• Proficiency in Microsoft Office.
• Experience with marketing analytics tools.

What we offer

• Opportunity to work with one of the UAE’s leading luxury fragrance brands.
• Dynamic and innovative work environment.
• Career growth and development within Mohamed Hilal Group.
• Exposure to luxury retail, branding and experiential marketing initiatives.