Head of Digital Marketing

About the role

The Head of Digital Marketing will lead and transform the organisation's digital marketing function, strengthening its digital presence, capabilities and performance. This strategic, hands‑on role is responsible for building an integrated, data‑driven digital ecosystem that enhances brand visibility and audience engagement.

Key responsibilities

• Develop and implement a digital marketing strategy and transformation roadmap aligned with organisational priorities.
• Lead the revamp, continuous development and optimisation of websites and digital platforms, ensuring responsive, accessible user experiences.
• Oversee social media planning, publishing, community management and paid digital campaigns across major platforms.
• Manage CRM, email marketing and automation to strengthen audience journeys, using HubSpot, Cvent and related tools.
• Monitor digital reputation across search, social media and review sites, coordinating responses as needed.
• Establish KPIs, dashboards and reporting frameworks using GA4, Google Tag Manager and other analytics tools.
• Lead, coach and develop the Digital Marketing team while managing stakeholders, partners and budgets.

Required profile

• Minimum 10 years progressive digital marketing experience with senior leadership responsibilities.
• Native Arabic speaker with strong professional English proficiency.
• Proven track record of transforming digital marketing functions and driving performance improvements.
• Experience in government, education or complex multi‑stakeholder environments is highly desirable.

Required skills

• Google Ads, Meta Business Suite/Ads Manager, LinkedIn Campaign Manager, YouTube/Google advertising tools.
• HubSpot or comparable CRM and marketing automation platforms; Cvent or similar event registration systems.
• GA4, Google Tag Manager, Search Console, SEO, website optimisation and mobile‑first design.
• AI automation, digital governance, accessibility, privacy and compliance knowledge.