Marketing Manager – Retail & Online

About the role

Taif Group, a fast‑growing fragrance and lifestyle company in the UAE, is looking for a results‑driven Marketing Manager to lead both retail and online marketing initiatives. The role will shape end‑to‑end strategies, drive paid digital campaigns, and expand the brand’s presence across marketplaces and social platforms.

Key responsibilities

• Develop and execute integrated marketing plans for retail stores and e‑commerce channels across the UAE and GCC.
• Plan, launch, and optimise PPC campaigns on Google Ads (Search, Shopping, Performance Max, Display, YouTube), Meta Ads, and TikTok Ads to maximise ROAS and acquisition.
• Manage paid and organic social media calendars, content, and community engagement on Instagram, TikTok, Facebook, and Snapchat.
• Own marketplace performance (Amazon.ae, Noon, etc.) – listings optimisation, sponsored ads, pricing, reviews and ranking.
• Drive in‑store promotions, POSM, seasonal campaigns and trade marketing to increase footfall and sell‑through.
• Oversee website and e‑commerce performance, including SEO, conversion rate optimisation, merchandising and landing‑page strategy.
• Run CRM, email and SMS marketing programmes, segment customers and launch loyalty and retention campaigns.
• Monitor and report on campaign performance using GA4, Meta Business Suite, Google Ads and marketplace analytics, turning data into actionable insights.
• Manage marketing budgets, ensuring efficient allocation based on CAC, ROAS and LTV metrics.

Required profile

• Proven experience in both retail marketing and online/e‑commerce marketing.
• Fluent in Arabic and English.
• Strong analytical mindset with ability to translate data into strategy.

Required skills

• Google Ads (Search, Shopping, Performance Max, Display, YouTube)
• Meta Ads (Facebook/Instagram)
• TikTok Ads
• PPC campaign management
• Social media marketing and community management
• Marketplace advertising (Amazon, Noon)
• SEO and website optimisation
• GA4 (Google Analytics 4)
• CRM, email and SMS marketing platforms