Marketing / Social Media Officer

About the role

Palma Beach Resort & Spa is looking for a creative and results-driven Marketing / social media officer to manage digital marketing activities, strengthen the resort's online presence, promote its facilities and offers, and support revenue growth through effective marketing campaigns. The ideal candidate has hands-on experience in digital advertising, social media management, content creation and online marketing, preferably in the hospitality industry.

Key responsibilities

• Manage the resort's social media channels, including Instagram, Facebook and TikTok.
• Plan, create and publish engaging content such as reels, videos, posts, stories and promotional campaigns.
• Plan, execute and optimise digital advertising campaigns using Meta Ads Manager and Google Ads.
• Manage website content, SEO activities, promotional offers and direct booking campaigns.
• Coordinate with online travel agencies and distribution partners to keep room details, rates, availability, images and promotions accurate.
• Update the Google Business Profile and coordinate responses to online reviews.
• Design marketing materials, flyers, brochures, menus and promotional creatives.
• Run email marketing and WhatsApp marketing campaigns.
• Promote accommodation, villas, restaurant, café, spa, swimming pools, bowling and other facilities.
• Coordinate with internal departments on seasonal promotions, events, packages and corporate offers.
• Monitor campaign performance, leads, website traffic, engagement and booking conversions, and prepare marketing reports with recommendations.

Required profile

• Bachelor's degree or diploma in Marketing, Digital Marketing, Business Administration or a related field.
• 2-3 years of experience in digital marketing, social media management or a similar role.
• Hospitality experience is an advantage.
• Strong written and verbal communication skills in English.
• Creative thinking, attention to detail, time management and the ability to work independently.

Required skills

• Hands-on experience with Meta Ads Manager and Google Ads.
• Social media management, content creation, SEO and digital advertising.
• Canva and Adobe Creative Suite (an advantage).
• Website content management systems, email marketing and OTA platforms (preferred).

What we offer

• Salary of AED 2,500-3,500 per month depending on experience.
• Visa, accommodation and medical insurance provided.