Marketing Specialist

About the role

Develop and implement a comprehensive marketing strategy that aligns with Saba Supply’s business objectives. Lead both online and offline campaigns to boost sales, strengthen brand presence, and support product launches.

Key responsibilities

• Plan and execute online and offline marketing campaigns aimed at increasing sales and brand development.
• Manage brand identity and ensure consistency across all advertising activities.
• Create, schedule, and oversee content for social media, website, email marketing, and other digital channels.
• Collaborate closely with the sales team to design campaigns that drive conversions.
• Supervise external partners such as advertising agencies, designers, photographers, videographers, and content producers.
• Develop programs for new product introductions, events, workshops, and exhibitions.
• Analyse market trends, competitor activity, and customer behavior to propose actionable growth strategies.
• Control the marketing budget and assess the return on investment of each campaign.
• Monitor campaign performance using analytical tools and produce regular reports.
• Optimize the website for SEO and enhance the brand’s digital footprint.
• Manage relationships with influencers, media outlets, and business partners.
• Plan and execute B2B and B2C marketing initiatives.
• Design and implement a CRM system and customer loyalty programmes.
• Maintain the marketing calendar and coordinate all advertising activities.