Marketing Support Manager

About the role

Air Arabia Group is looking for a Marketing Support Manager in Sharjah to lead and coordinate marketing support across its subsidiaries and associated businesses, aligning them with commercial objectives, brand standards and strategic priorities. The role also oversees the in-house Creative & Design function, drives market intelligence and manages marketing planning and performance for Fly Jinnah.

Key responsibilities

• Act as the central marketing focal point for Fly Jinnah, Air Arabia subsidiaries, Air Arabia Academy and other assigned businesses, helping them develop annual and tactical marketing plans and campaigns.
• Keep marketing activities consistent with Air Arabia's brand principles and strategic direction, and support new launches, market entries, routes and products.
• Lead the in-house Creative & Design team, overseeing briefings, concept development, production and delivery, and managing external agencies, freelancers and production houses.
• Maintain brand assets, templates and creative guidelines, and improve briefing procedures, approval workflows and turnaround times.
• Build a market intelligence capability: visit hubs and key markets, monitor consumer behaviour, travel trends, competitor activity and pricing, and produce regular intelligence reports.
• Plan Fly Jinnah's annual marketing calendar, track campaign visibility, set KPIs, and support marketing budget planning.
• Coach and guide team members and create a performance-driven, engaged team.

Required profile

• Minimum bachelor's degree in marketing, Media Relations, Communications or equivalent.
• 7+ years of experience in marketing and public relations in a similar role in a service industry, preferably airlines/travel, in a multicultural environment, with 2 years in a managerial role.
• Fluent in English.
• Good network and relationships with media contacts and advertising agencies.

Required skills

• Proficiency in MS Office tools.
• Hands-on experience developing marketing strategies, promotional campaigns, editorial content, press releases and business reports.
• Media relations, press, events management and branding concept creation.
• Familiarity with social media tools, graphic design, web design and production trends.