Meta Ads Specialist / Performance Marketing Specialist

About the role

HB Interiors is looking for an experienced Meta Ads Specialist to lead paid social campaigns for its Dubai operations. The role focuses on designing high‑converting lead‑generation strategies, executing targeted advertising on Meta platforms, and delivering performance reports that maximise ROI.

Key responsibilities

• Plan, launch and manage end‑to‑end Meta paid advertising campaigns.
• Design and execute lead‑generation and direct‑response marketing tactics.
• Implement custom audience targeting, look‑alike modeling and retargeting workflows.
• Continuously monitor campaign metrics and optimise ads to improve ROI.
• Produce performance reports detailing spend, conversion rates and overall campaign analytics.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications or a related field.
• At least 5 years of hands‑on experience managing Meta Ads, preferably with proven UAE lead‑generation results.
• Background in luxury interior design, real‑estate or other high‑end services is strongly preferred.
• Strong data‑analysis capabilities and a track record of performance optimisation.

Required skills

• Meta Ads Manager
• Digital marketing analytics
• Lead conversion optimisation
• Retargeting tactics
• Custom audience targeting
• Look‑alike modeling