Performance Ads Specialist (Meta & Google)

About the role

Platinumlist, a ticketing and event guide provider serving events across the UAE, Saudi Arabia, Oman, Bahrain, Qatar, Kuwait, Lebanon and Morocco from its Dubai headquarters, is hiring a Performance Ads Specialist. You will plan, run and optimise paid campaigns on Meta (Facebook, Instagram) and Google Ads to drive profitable ticket sales, in a hands-on, in-platform role that does not involve briefing an agency.

Key responsibilities

• Plan, build, launch and optimise campaigns on Meta and Google Ads (Search, Performance Max, Display, YouTube, Demand Gen)
• Manage monthly budgets across events, markets and products, reallocating spend by performance
• Run documented A/B tests on audiences, placements, bidding and creative
• Manage keyword research, negative keywords, ad copy and extensions in Arabic and English
• Build and maintain custom audiences, lookalikes, remarketing pools and customer match lists
• Own channel-level ROAS, CPA and conversion targets, monitor pacing daily and fix underdelivery, overspend and creative fatigue
• Optimise the funnel with the CRM and product teams and keep conversion tracking accurate (Pixel, Conversions API, GA4)
• Produce weekly reports, maintain dashboards (Looker Studio or equivalent) and deliver post-campaign analysis
• Use AI tools daily for copy, research, analysis and automation, always checking results before publishing
• Brief the creative team and coordinate with category, commercial, SEO, CRM and content teams

Required profile

• At least 1 year of hands-on experience managing paid campaigns on Meta Ads Manager and Google Ads
• Track record of managing live budgets and hitting ROAS or CPA targets
• Fluent Arabic reading and writing, and professional English
• Reliable home working setup and stable internet; able to work GCC hours
• Nice to have: events, ticketing or entertainment experience; GCC or MENA campaign experience; exposure to TikTok, Snapchat or programmatic buying

Required skills

• GA4, conversion tracking setup and attribution basics
• Spreadsheets: pivot tables, lookups, performance modelling
• Nice to have: Google Ads and Meta Blueprint certifications, Looker Studio, BigQuery or SQL
• Active use of AI tools (LLMs) in the workplace