Personal Assistant to the CEO

About the role

Brand System Group, a fast‑growing international holding based in Dubai, is seeking a highly capable Personal Assistant to support its CEO. The role involves managing both strategic and operational tasks across multiple time zones, ensuring the CEO’s schedule and daily activities run smoothly.

Key responsibilities

• Manage the CEO’s daily agenda, meetings, appointments and priorities across multiple time zones.
• Organise and coordinate international travel, including flights, hotels, transportation and itineraries.
• Welcome guests, handle reception duties and coordinate business lunches and professional events.
• Accompany the CEO on business trips and meetings, sometimes on short notice.
• Attend meetings, take notes, follow up on action points and support deal execution.
• Maintain confidentiality, professionalism and discretion at all times.
• Provide lifestyle‑related support and handle daily practical requests.

Required profile

• Minimum 5 years of experience as a Personal Assistant or Executive Assistant supporting C‑level executives.
• Strong international profile with proven experience working across multiple time zones.
• Previous exposure to e‑commerce, startups or digital business environments is a plus.
• Highly organised, proactive, solution‑oriented and able to anticipate needs.
• Comfortable in a fast‑paced, demanding and constantly evolving environment.

Required skills