Public Relations Executive

About the role

The PR Executive supports the Fashion PR team at Faux Consultancy, handling logistics, media liaison, client communication and event coordination. The role blends behind‑the‑scenes project management with public‑facing activities, requiring proactivity and strong relationships across the GCC media landscape.

Key responsibilities

• Liaise daily with clients, media and third parties to execute strategies.
• Build and maintain relationships with regional press, influencers and VIPs.
• Monitor media coverage and identify pitching opportunities.
• Generate and upkeep client press kits.
• Create and distribute press releases and media content.
• Schedule interviews, features and public appearances for clients.
• Compile and distribute monthly reports internally and externally.
• Project‑manage client and agency events, including venue and supplier sourcing.
• Assist in planning lookbook and editorial shoots, handling logistics and talent.
• Provide proactive recommendations to improve agency performance.

Required profile

• Junior or PR executive experience in the fashion industry.
• Fluent Arabic speaker.
• Established fashion media and influencer network across the GCC.
• Degree in marketing, communications, public relations or related field.
• Strong interest and curiosity for the fashion industry.
• Excellent oral and written English communication.
• Ability to multitask on multiple projects simultaneously.
• Outgoing, proactive personality with strong social skills.

Required skills

• Proficiency in Microsoft 365.
• Arabic language proficiency.
• Strong media and influencer networking abilities.
• Capability to produce demand‑generation content.
• Creative approaches to audience engagement.