Sales Manager – Middle East & North Africa (Professional Hygiene)

About the role

Essity, a global leader in professional hygiene, is seeking a Sales Manager for the Middle East and North Africa region. Based in Dubai, you will report to the Commercial Director MEIA and drive the expansion strategy for the TORK brand across key markets.

Key responsibilities

• Lead, direct and develop the regional sales organization to maximise efficiency and effectiveness.
• Coach team members on sales techniques, procedures and standards to achieve targets.
• Translate local business plans into actionable sales plans, campaigns and day‑to‑day activities.
• Prepare forecasts and budgets, monitor performance and adjust tactics as needed.
• Allocate resources based on customer categorisation to improve overall team performance.
• Negotiate with strategic existing and new customers.
• Contribute to the development of sales, retention, advertising, pricing and distribution strategies.
• Generate market intelligence on customer needs and competitor activity for internal stakeholders.

Required profile

• Commercial or Marketing tertiary qualification.
• In‑depth knowledge of HORECA, healthcare, commercial or industrial segments and professional hygiene business.
• Minimum 5 years successful KAM or sales‑management experience in B2B professional hygiene within a multinational.
• Willingness and ability to travel domestically and internationally when safe.
• Adaptable, motivated and capable of working independently.

Required skills

• Proficient in Microsoft Office 365.
• Knowledge of SAP or a similar ERP system.