Sales Manager – Private Label RTE Popcorn (GCC)

About the role

We are looking for a dynamic Sales Manager to lead and expand our private‑label ready‑to‑eat popcorn business across the GCC. Based in Dubai, you will own the full commercial cycle, from prospecting and pitching to closing contracts, launching products and managing key accounts.

Key responsibilities

• Develop and execute a private‑label sales plan for RTE popcorn in the UAE and GCC.
• Identify and win business with retailers, cinemas, entertainment venues, HoReCa distributors and QSRs.
• Lead commercial negotiations on pricing, terms and volume commitments.
• Coordinate with production, QA, supply chain and finance to ensure on‑time product launches.
• Manage private‑label projects end‑to‑end, including briefs, specifications, packaging, artwork, approvals and first orders.
• Grow existing accounts by introducing new SKUs, flavours and formats and cross‑sell into other snack categories.
• Track performance, pipeline and market activity and report regularly to management.

Required profile

• 5–8+ years of FMCG sales experience, including at least 3 years in private‑label or contract manufacturing.
• Proven track record selling to modern trade and/or major HoReCa distributors in the UAE or GCC.
• Existing relationships with retail buyers or food‑service procurement is a strong plus.
• Bachelor’s degree in Business, Marketing or a related field.
• Fluent English; Arabic is an advantage.
• Based in Dubai or willing to relocate.

Required skills

What we offer

• Opportunity to build and own a high‑potential private‑label business line in a growing snacks company.
• Entrepreneurial culture with fast decision‑making and direct exposure to leadership.
• Compensation: AED 20,000–28,000 per month (fixed) plus performance‑based annual bonus and standard UAE benefits.