Sales Team Lead – Foodservice

About the role

The Sales Team Lead will manage and develop a group of sales representatives to achieve targets, expand market share and strengthen customer relationships within the Horeca channel.

Key responsibilities

• Lead, coach and motivate the sales team to achieve monthly, quarterly and annual sales objectives.
• Set individual sales targets and monitor performance against KPIs.
• Conduct regular field visits with sales representatives to provide coaching and feedback.
• Develop action plans to improve sales performance and customer coverage.
• Identify new business opportunities within restaurants, hotels, cafés, catering companies, institutions and other foodservice customers.
• Build and maintain relationships with key decision‑makers and strategic accounts.
• Support contract negotiations and major account management.
• Communicate market intelligence and competitor activities internally.
• Oversee collection of trade receivables to meet credit terms and SOPs.

Required profile

• Bachelor’s degree in Business Administration or a related field.
• 4–6 years of experience in the foodservice sector.
• Minimum 1 year of experience in a team‑leading role.
• Proven ability to develop and grow accounts within the Horeca channel.
• Strong understanding of sales processes, market intelligence and receivables management.
• Willingness to be based in Abu Dhabi or relocate there.

Required skills