Senior Sales Executive – Event Sponsorship & Partnerships

About the role

Drive sponsorship, exhibition, partnership and media revenue across a portfolio of international energy events and media products, covering the Middle East, Europe, Asia and other key global markets. Identify and convert new business, develop existing accounts and manage the full sales cycle from prospecting and pitching through negotiation, contracting and closing.

Key responsibilities

• Proactively identify, qualify and convert new commercial opportunities through cold calling, targeted outreach, networking and face‑to‑face meetings.
• Sell headline and session sponsorships, strategic partnerships, exhibition packages, branding opportunities and bespoke event solutions.
• Take ownership of opportunities from initial contact through qualification, proposal development, negotiation, contracting and closing.
• Manage and develop relationships with existing sponsors, exhibitors and commercial partners, driving rebooking, upselling and cross‑selling.
• Support the commercial launch of new events and entry into new territories by building qualified pipelines.
• Develop strong understanding of assigned industries, monitor competitor events and market trends to inform positioning.
• Maintain accurate client information, sales activity and opportunity records in the CRM, providing reliable forecasts.
• Collaborate with event management, marketing, content, operations and finance to ensure successful delivery.
• Represent the organisation at events, exhibitions and industry meetings to generate leads and build relationships.

Required profile

• Minimum two years’ experience in B2B event sales, preferably within exhibitions, conferences or sponsorship.
• Proven experience selling sponsorships, exhibition packages, partnerships or branding opportunities.
• Strong record of generating new business through proactive outbound sales and networking.
• Ability to identify and develop commercial opportunities across new markets and international territories.
• Confidence engaging senior decision‑makers and strong account management skills.
• Effective consultative selling skills with strong commercial awareness and negotiation capabilities.
• Experience preparing and presenting tailored proposals and managing pipeline value and forecasts.
• Experience using Salesforce or a comparable CRM to manage sales activity and reporting.
• Excellent written and verbal communication, strong organisation and time‑management skills.
• Proficiency in Microsoft Office and willingness to travel internationally.

Required skills

• Salesforce
• Microsoft Office