Senior User Acquisition Manager – Meta (Core)

About the role

We are seeking a Senior User Acquisition Manager to lead high‑scale Meta (Facebook) campaigns for core dating and social discovery products. Based in the United Arab Emirates, you will own web‑funnel acquisition strategies for Tier‑1 markets, especially the USA, and work in a fast‑paced, data‑driven environment.

Key responsibilities

• Own and scale Meta user‑acquisition campaigns for web funnels, managing monthly budgets of $200K‑$300K+ per channel.
• Plan, launch, optimize, and scale paid campaigns with clear performance targets.
• Build and maintain robust account structures, including Business Manager setup, tracking infrastructure, domains, whitelists, and payment flows.
• Run continuous creative testing cycles: hypothesis generation, iteration, performance analysis, and scaling.
• Develop and implement automation solutions (rules, scripts, third‑party integrations) to improve efficiency.
• Monitor, analyze, and optimize key KPIs such as CPA, ROAS, and LTV to ensure sustainable growth.

Required profile

• Senior‑level, hands‑on experience with Meta (Facebook) user acquisition in web and B2C environments.
• Proven success in Tier‑1 markets, especially the USA, managing budgets of at least $100K/month.
• Strong analytical mindset with the ability to translate performance data into actionable decisions.
• Hands‑on execution focus (70‑80%) combined with strategic development (20‑30%).
• Experience with automation tools and AI‑assisted creative testing.

Required skills

• Meta (Facebook) advertising platform
• Automation tools (rules, scripts, third‑party integrations)
• AI‑assisted creative testing and optimization
• Web‑funnel tracking and analytics

What we offer

• Fully remote work arrangement
• Competitive salary (disclosed during recruitment)
• 28 calendar days of annual vacation plus 7 wellness days
• Referral bonuses up to $5,000
• Partial health coverage