Social Media and Content Manager

About the role

A full-time, office-based Social Media and Content Manager is sought in Business Bay, Dubai, to own the social media strategy and content execution across three separate brands: a real estate account, an upcoming recruitment technology platform and other company business verticals. The role manages distinct brand identities, audiences and content strategies, and is open to candidates with 5+ years of experience in the UAE.

Key responsibilities

• Own the social media and content strategy for all three accounts and manage Instagram, TikTok, LinkedIn, Facebook, YouTube and other relevant platforms
• Create separate monthly and weekly content calendars for each brand
• Develop creative concepts for Reels, short-form videos, educational content, property videos, recruitment content and campaigns, including hooks, captions, scripts and video concepts
• Coordinate with videographers, designers, editors, developers and internal teams, and plan and manage property shoots and other content productions
• Build the recruitment platform's social media presence from the ground up, including pre-launch teasers, launch campaigns, feature content and user acquisition content
• Monitor competitors, track engagement, reach, follower growth, website traffic, enquiries and leads, and analyze performance to improve the content strategy
• For the real estate brand: produce content on market insights, investment and land opportunities, project analysis, area comparisons, trends, buyer education and high-quality property presentations
• For the recruitment platform: produce awareness, product introduction, job-seeker, employer and recruiter content, career tips, founder content, influencer collaborations and launch campaigns
• Develop the personal branding of company leadership where required and maintain a consistent posting schedule across all accounts

Required profile

• Minimum 5+ years of professional social media and content experience; UAE experience preferred
• Ability to manage multiple brands simultaneously and to generate ideas independently
• Strong understanding of branding, visual presentation and current social media trends and algorithms
• Comfortable in a fast-paced entrepreneurial environment; Dubai real estate experience is an advantage
• Experience launching or growing a new brand or startup is a major advantage

Required skills

• Excellent short-form video and storytelling skills
• Strong copywriting and scriptwriting ability
• Strong understanding of Instagram Reels, TikTok, YouTube Shorts and LinkedIn

To apply, candidates must send their CV, portfolio, links to accounts they have personally managed, examples of Reels or videos created or conceptualized, examples of accounts helped grow, current and expected salary and availability to join. Applications without examples of previous social media work may not be shortlisted.