Social Media Manager for X (Crypto Platform)

About the role

This role will be the voice of a fast‑growing crypto platform on X (formerly Twitter). Based in the United Arab Emirates, you will shape the brand’s presence within Crypto Twitter, creating timely, engaging content and building community relationships.

Key responsibilities

• Monitor X trends, memes, breaking news and competitor activity to spot content opportunities.
• Maintain an active, strategic presence in the Crypto Twitter community through thoughtful replies and engagements.
• Develop relationships with influencers, creators, brands and key ecosystem members.
• Create social copy, memes and other formats that communicate product value and resonate with the target audience.
• Collaborate with marketing and product teams to translate launches and campaigns into compelling X content.
• Adapt working hours to respond quickly to emerging conversations and news.
• Contribute ideas to broader marketing initiatives and help refine the brand’s voice and strategy.

Required profile

• Deep immersion in crypto culture and Crypto Twitter language.
• Strong understanding of online community dynamics and what makes content viral.
• Creative ownership and the ability to define a brand’s social voice.
• Ability to work fast in a rapidly changing environment.

Required skills

• Expert knowledge of X (Twitter) and its formats.
• Solid grasp of cryptocurrency, blockchain and related trends.
• Proven social copywriting and meme‑creation abilities.
• Experience building or managing a social media following on X.