Strategy Director MEA

About the role

Monks is looking for a Strategy Director for its MEA region. The role shapes and leads the strategic thinking behind ambitious client relationships, bridging always-on, culturally fluent social media strategy with deep digital brand transformation. It acts as the strategic backbone across cross-functional teams and a trusted advisor to senior executive clients.

Key responsibilities

• Develop end-to-end social media strategies, channel-specific frameworks, content pillars and influencer partnerships tailored to MEA platforms.
• Lead brand positioning, architecture and digital transformation engagements that move clients from legacy models to digital-first market leaders.
• Turn audience research, social listening data and market diagnostics into actionable strategic frameworks and white-space opportunities.
• Define social KPIs, paid strategy alignments and measurement frameworks, then turn performance insights into creative recommendations.
• Partner with creative, media, data, UX and technology leads to embed strategic narratives in campaigns and digital products.
• Run strategic workshops and presentations with C-suite client stakeholders on transformation roadmaps and go-to-market strategies.
• Work with new business teams on pitch narratives and mentor regional strategists.

Required profile

• 10+ years in brand or communications strategy, including 5+ years in a senior strategic leadership role at an agency, consultancy or in-house function.
• Dual track record leading social-first campaign strategy and large-scale brand transformation or repositioning projects.
• Strong regional expertise across MEA markets, with cultural fluency and knowledge of platform algorithms (Meta, TikTok, X, Snapchat, YouTube) and creator strategies.
• Exceptional presentation and storytelling skills, able to defend strategy to senior leadership, CMOs and boards.
• Professional fluency in English and Arabic.

Required skills

• Social listening and analytics tools such as Sprinklr, Brandwatch and Talkwalker.
• Plus: e-commerce, CRM or digital product lifecycle integration; AI-driven social listening tools; change management during brand transformations.

Candidates apply through the company's careers page; the company warns against fraudulent postings asking for payment or bank details.