Traffic (User Acquisition) Team Lead - Remote

About the role

A partner company is recruiting a Traffic (User Acquisition) Team Lead, based in the United Arab Emirates, for a fully remote position. The role leads multi-channel growth strategies across paid search (PPC) and affiliate marketing, combining strategic ownership with hands-on execution. The leader mentors PPC and Affiliate Managers while staying involved in campaign analysis, tracking infrastructure and partner negotiations.

Key responsibilities

• Lead, mentor and coach PPC and Affiliate Managers, set KPIs and performance expectations, and run structured testing roadmaps.
• Develop and execute user acquisition strategies across PPC and affiliate channels, adjusting budgets by performance, CAC, ROAS and LTV.
• Oversee paid search campaigns: keyword bidding, campaign structure, audience targeting, creative testing and account troubleshooting.
• Guide affiliate strategies, negotiate partnerships, evaluate partner economics and expand traffic sources.
• Monitor CAC, CPA, ROAS, LTV and payback periods, and produce weekly forecasts; keep tracking and attribution accurate across GA4, Mixpanel and affiliate trackers.
• Identify click fraud, bot traffic and attribution hijacking, and improve reporting workflows with automation and AI tools.
• Keep stakeholders informed on results, budget allocation, risks and forecast changes.

Required profile

• At least three years in performance marketing or user acquisition, including one year each in hands-on PPC and affiliate management and one year leading a growth or traffic team.
• Proven experience managing substantial acquisition budgets and a player-coach style of leadership.
• Ability to work independently and remotely with a globally distributed team.
• Degree in Marketing, Business, Economics, Statistics, Data or a related field is an asset; practical results are prioritised over formal education.

Required skills

• PPC campaign management and affiliate partnership negotiation.
• GA4, Mixpanel and affiliate tracking platforms such as TUNE, Affise or Everflow.
• SQL is an asset; basic scripting and dashboard building are advantageous.
• Familiarity with multi-touch attribution, structured experimentation and AI tools such as Clay is a plus.