Digital Marketing Manager (Social, Paid and Web)

About the role

Deep Knowledge Group runs a portfolio of longevity and health-tech brands and is looking for a hands-on generalist Digital Marketing Manager. The role sits between the company, its social media agency and the people who need to respond, and covers social media, paid media, content and web, SEO and reporting. It is reported to the Head of MarTech.

Key responsibilities

• Social media: supervise the external agency, keep the content calendar moving and ensure comments, messages and mentions are answered quickly and professionally
• Posting and listening: use social listening tools to track competitors, trends and mentions, and act on relevant moments and post without waiting for permission
• Content repurposing: turn research, reports, news and events into short pieces for each channel
• Bridge to management: ask leadership for commentary, quotes and replies to media inquiries and influencers, and make sure the right person responds
• Paid media: plan and run ads on Google, Meta, LinkedIn, X and TikTok; practical knowledge of each platform is enough
• Content and web: keep websites and pages current, make basic edits in the CMS or simple HTML
• SEO and demand: read search data, spot topic gaps and turn them into briefs for writers and editors
• Reporting and requests: handle small marketing tasks, pull requested numbers and report regularly on performance, costs and results
• Automation: work with the Marketing Operations team to define needs and check that automations and tracking work

Required profile

• 3+ years in digital or social media marketing, in agency-facing or in-house roles
• Experience managing an agency or freelancers and holding them to a standard
• Self-starter who owns their results, acts before being asked and prefers prevention to firefighting
• Comfortable posting on behalf of a company and pushing senior people for answers politely and persistently
• Clear writing and reporting habits

Required skills

• Social listening or monitoring tools, and turning long-form content into short, channel-ready pieces
• Working knowledge of Google Ads, Meta Ads, LinkedIn Ads, and ideally X and TikTok ads
• Basic SEO: search data, keyword gaps, on-page basics and Search Console
• Practical AI fluency for research, drafting, analysis and automation
• Basic website knowledge: DNS, tags and page delivery
• Nice to have: HubSpot or similar CRM, Google Tag Manager, Wix, PostHog, experience in science, health or finance, fluent Russian