Assistant Sales Manager – Office Automation (B2B, Retail, Electronics)

About the role

The role focuses on selling branded office automation products such as photo copiers, printers and laptops to small and medium business entities across the UAE. It involves direct B2B engagement with corporate enterprises, SMEs and other verticals to grow the customer base and meet sales targets.

Key responsibilities

• Sell photo copiers, printers, laptops and other enterprise solutions to B2B customers.
• Develop and manage key customer accounts, expanding both new and existing business.
• Achieve and exceed agreed budgeted sales and margin targets.
• Conduct market research and identify project opportunities through industry sources and regular customer visits.
• Prepare and deliver technical sales presentations and marketing proposals.
• Ensure timely collection of payments and meet KPI requirements.

Required profile

• Minimum 4 years of key‑account or corporate sales experience, preferably in printing devices or computer products.
• Proven ability to sell solution‑based IT hardware and software, handling large B2B accounts.
• Valid UAE driving licence.
• Strong written and verbal communication skills with the ability to interact with officials at all levels.
• Ability to stay updated on technology changes in the industry.