Awareness & Outreach Lead - UAE National

About the role

An exciting opportunity for a UAE National communications leader to drive public awareness, community engagement and behavioural change for a major national sustainability initiative in Abu Dhabi.

Key responsibilities

• Develop and lead the awareness and outreach strategy aligned with national priorities.
• Design and oversee large‑scale public awareness campaigns, community activations and engagement programmes.
• Lead brand positioning, messaging and external communications across digital, PR, media and events.
• Build partnerships with government entities, media organisations, cultural institutions and community stakeholders.
• Manage creative agencies, communications partners and external service providers.
• Oversee campaign budgets, timelines, deliverables and performance measurement.

Required profile

• UAE National with a Bachelor’s degree in Communications, Marketing, Public Relations or related field.
• Minimum 8‑10 years of experience in strategic communications, public relations, brand management or campaign leadership.
• Proven track record delivering large‑scale awareness campaigns and community engagement programmes.
• Excellent English; Arabic proficiency strongly preferred.

Required skills

• Strategic Communications
• Public Relations
• Public Awareness
• Stakeholder Engagement
• Campaign Management
• Community Engagement
• Brand Strategy
• Agency Management
• Media Relations
• Sustainability