B2B Sales Executive – Coffee & FMCG (Dubai)

About the role

We are expanding our B2B sales team in Dubai and seek a dynamic B2B Sales Executive to drive growth in the coffee and FMCG sectors. The role focuses on acquiring new business, managing key accounts and expanding our presence across the UAE market.

Key responsibilities

• Identify and develop new B2B opportunities throughout Dubai.
• Maintain and grow existing customer accounts, spotting upselling and cross‑selling possibilities.
• Conduct client meetings, presentations and product demonstrations.
• Follow up on leads, manage trials, prepare quotations and nurture ongoing opportunities.
• Negotiate commercial terms and close deals with decision‑makers.

Required profile

• Proven experience in B2B sales and account management.
• Background in coffee, FMCG, OCS, foodservice, vending or related industries is highly preferred.
• Strong new‑business development and prospecting abilities.
• Demonstrated success in managing and expanding existing customer portfolios.
• Valid UAE driving licence and prior experience in the UAE market.

Required skills

What we offer

• Base salary of AED 8,000 per month.
• Performance‑based sales commission.
• Company‑provided car and mobile phone.
• Opportunity to work in a fast‑growing company within the coffee and FMCG sectors.