Brand and Marketing Manager

About the role

The Corporate Communications, Marketing and Brand team represents the Emirates Group internally and externally. The Brand and Marketing Manager develops and leads a brand strategy for an assigned portfolio of business units, working with the CCMB team of specialists to deliver brand strategy, customer experience promises and business objectives. The role is based in Dubai.

Key responsibilities

• Provide inputs to business unit brand strategy and direction, and communicate it with stakeholders while understanding the overall Emirates/dnata brand strategy.
• Translate brand strategy and business objectives into clear brand and marketing objectives for specialist teams, using research, data and analytics.
• Manage the MarComms programme, covering run and build marketing requirements, and define, track and report run marketing needs.
• Lead the team's relationship with the Marketing Strategic Planning team, ensuring briefs fit the measurement framework and deliver the required ROI on spend.
• Develop, consolidate and manage the annual budget for brand and MarComms, presenting CCMB requirements to business unit partners.
• Manage global brand assets and brand campaigns, ensuring adherence to brand guidelines, and create toolkits and brand guidelines for customer-facing areas.
• Support specialist teams with risks such as data governance, cybersecurity, legal issues and technical integration, and identify synergies between portfolios.
• Focus on continuous professional development of the team and its knowledge of the business units supported.

Required profile

• 8+ years of experience in marketing and media, communications or brand/product management.
• Degree or honours in Marketing or Communications (12+3) or equivalent.
• Experience as a marketing communications manager with an international organisation; airline/travel experience preferred.
• Project management certification.
• Proven ability to manage senior stakeholders, influence decision-making and work across functions.

Required skills

• Understanding of customer journeys across digital and non-digital touchpoints and 360-degree marketing.
• Broad knowledge of marketing technologies, including automation programs and marketing data management.
• Ability to turn business requirements into marketing communications solutions and to use data and customer feedback to answer stakeholder questions.