Brand Manager - Retail

About the role

The Brand Manager manages the assigned brand end-to-end, developing and running brand business plans to maximise sales and profits. The role works closely with the Brand Principal, drives brand communication and penetration in the region, and balances growth opportunities against risk and regulatory compliance.

Key responsibilities

• Budgeting: plan seasonal purchases, attend buying fairs with merchandisers, and contribute to the yearly budget
• Buying management: monitor stock levels, identify best and slow sellers, and run promotions and price cuts where needed
• Pricing and margins: simulate prices before each season, analyse competition and recommend price changes to hit margin targets
• Principal relationship: negotiate prices, delivery plans and lead times, and give feedback on product suitability
• Team management: manage a culturally diverse team, train and develop staff and coordinate training
• Coordination: work with marketing and operations on promotions, with the VM team on visual merchandising, and support problem-solving in other countries
• Communicate inputs on new store openings to project managers and liaise with suppliers and external parties

Required profile

• Degree holder, preferably in Merchandise Planning, Brand Management, Sales, Marketing or Promotions
• 5-7 years of experience in a multi-unit, multi-brand retailer, preferably apparel, in category or brand management
• 1-2 years leading a group of brands or a large brand
• Experience managing relationships with large international principals and exposure to retail, promotions and visual merchandising

Required skills

• Advanced computer skills and strong retail practice knowledge
• Excellent communication and negotiation skills
• Strong analytical skills with attention to detail
• Leadership skills and teamwork