Brand Marketing Manager

About the role

We are looking for a dynamic Brand Marketing Manager to lead Geely’s marketing strategy in the Middle East from our Dubai office. The role will shape brand awareness, drive market penetration and engage consumers across diverse cultures.

Key responsibilities

• Lead and manage all marketing operations for the Middle East, aligning with regional business objectives and brand positioning.
• Collaborate with the local distributor partner to plan, execute and monitor all marketing activities.
• Develop and launch ATL, BTL, digital, retail and product‑launch campaigns to generate leads, boost customer engagement and increase sales.
• Control the country marketing budget, ensure spending efficiency, track ROI and evaluate campaign performance.
• Plan and optimise digital marketing campaigns across multiple platforms to maximise lead generation and conversion.
• Coordinate influencer collaborations, PR, media relations, events, on‑ground activations and other customer‑engagement initiatives.
• Monitor market trends, competitor activity, Share of Voice and KPI results, providing actionable insights.
• Grow and manage the brand’s social‑media presence, driving follower growth and content performance.
• Work closely with regional teams, agencies and external partners to localise all marketing activities.
• Oversee the distributor co‑funding policy process, including plan review, budget approval and performance tracking.

Required profile

• Minimum 5 years of experience in brand marketing.
• Proven ability to manage marketing budgets and evaluate ROI.
• Strong understanding of the Middle East automotive market.
• Excellent collaboration skills with distributors and external agencies.

Required skills