Brand & Marketing Manager

About the role

Cinema City International is seeking a hands‑on Brand & Marketing Manager to lead performance marketing, brand strategy and stewardship across its cinema and restaurant venues in the UAE. Reporting to the Brand Director and CEO, you will blend creative direction with operational execution to boost ticket sales and F&B revenue.

Key responsibilities

• Plan and execute multi‑channel campaigns (social, email/CRM, local activations, OOH) to drive bookings and footfall.
• Maintain and evolve brand guidelines, ensuring consistent visual identity across all venues.
• Lead creative direction with agency partners or in‑house teams.
• Manage organic social channels, community engagement and influencer/KOL programs.
• Brief, coordinate and evaluate external agencies and freelancers for paid media, creative production and PR.
• Support paid media and CRM initiatives: audience segmentation, briefing, reporting and optimisation.
• Train venue teams on campaign activation, upsell mechanics and brand standards.
• Monitor performance metrics and produce weekly/monthly reports.
• Assist with event, premiere and private‑hire marketing activations.

Required profile

• 5‑8+ years of marketing experience, preferably in hospitality, F&B or entertainment.
• Proven ability to create and execute content‑driven campaigns.
• Strong copywriting and creative briefing skills, comfortable with social and video formats.
• Excellent stakeholder management and ability to thrive in a fast‑paced operational environment.
• Arabic language skills are a plus but not mandatory.

Required skills

• Adobe Suite
• CRM platforms
• Paid media management
• Audience segmentation
• Multi‑channel campaign execution
• Optimization and reporting

What we offer

• Salary range AED 12,000–18,000 per month, depending on experience.
• Additional incentives for senior and top‑of‑band candidates.