Community Manager - Africa

About the role

African-native Community Manager takes charge of the social touchpoints for a major global destination partner, building brand affinity among regional travelers. The role covers channel oversight, cultural intelligence and KOL management, working with content, creative, strategy and influencer teams as well as the partner's market leads.

Key responsibilities

• Oversee daily operations across African social channels, including content calendars, scheduling and distribution, in line with brand standards and partner sign-offs
• Localise global narratives for African audiences and brief creative teams on bespoke assets
• Drive real-time conversations and turn user-generated content into proactive storytelling
• Track audience sentiment, run crisis management when needed and share insights with internal and partner stakeholders
• Act as the authority on African consumer habits and digital behaviours, and monitor regional travel competitors
• Turn data into content strategy through monthly reporting and feed campaign briefs and new business initiatives
• Build and manage a database of African talent, track metrics and rates, and lead creator negotiation and contract execution
• Deliver weekly and monthly analytics and recommend talent for future activations

Required profile

• 2-5 years in community management or social channels, ideally agency-side or in travel, tourism and lifestyle
• Lived, firsthand understanding of Africa, including media landscapes and travel planning habits
• Native or near-native African language plus strong professional English
• Hands-on experience managing influencer activations and negotiating rates
• Bonus: tourism background with a destination marketing organisation or national tourism board, and knowledge of Dubai and the wider UAE tourism landscape

Required skills

• Expert use of Instagram, TikTok and other regional platforms
• Editorial instinct and strong aesthetic judgment
• Organised, able to handle complex approvals and tight deadlines
• Understanding of ROI for creator partnerships
• Bonus: enterprise social management tools such as Sprinklr, Brandwatch, Meltwater or Later