Demand Planner - Consumer Appliances

About the role

Midea Consumer Appliances FZCO, the regional headquarters of Midea Group in Dubai, is hiring a Demand Planner for its consumer appliances portfolio across the Middle East. The role develops, maintains and improves demand forecasts and keeps sales, marketing, supply chain and finance aligned so that inventory levels, product availability and business growth are supported.

Key responsibilities

• Develop monthly, quarterly and annual demand forecasts at SKU, channel and country level, using historical sales, market trends, seasonality, promotions and product lifecycle inputs, and monitor forecast accuracy (MAPE, bias)
• Maintain rolling 12-18 month demand plans and lead the demand planning process within the S&OP cycle
• Collaborate with Sales, Product Marketing, Finance and Supply Planning teams, present demand plans in S&OP meetings and highlight risks and opportunities
• Work with Sales and Product Management on pipeline, promotions and customer insights, and with Marketing on launches, campaigns and discontinuations
• Coordinate with Supply Planning and Logistics to ensure product availability and optimal stock levels, and support inventory optimisation to avoid stockouts or excess
• Provide demand scenarios to supply planning and procurement, and monitor slow-moving and obsolete inventory
• Manage forecasting for new product launches, phase-ins and phase-outs, including cannibalisation and substitution analysis, and maintain master data for new SKUs
• Prepare monthly demand planning dashboards and reports, analyse sell-in vs sell-out trends and channel performance, and advise senior management

Required profile

• Bachelor's degree in Supply Chain, Business, Engineering, Economics or a related field
• 3-6 years of experience in demand planning, forecasting or supply chain (consumer electronics/appliances or FMCG preferred)
• Experience in the Middle East market strongly preferred
• Preferred: multi-country planning and distributor markets, knowledge of retail, e-commerce and modern trade channels, and promotional and seasonal demand planning

Required skills

• Advanced Excel and strong analytical skills
• ERP and planning tools such as SAP, Oracle, APO or IBP
• Strong understanding of S&OP processes
• Business partnering, stakeholder management, communication and presentation skills

The company offers lifelong training and professional growth opportunities.