Director of Sales – Sharjah Hotel

About the role

voco Sharjah is looking for a dynamic Director of Sales to lead the Sales & Marketing team and drive revenue across all hotel outlets. You will shape commercial strategy, build key relationships and ensure the hotel meets its room‑night sales targets.

Key responsibilities

• Lead the Sales & Marketing team to develop and execute commercial strategies that maximise revenue, market share and profitability.
• Develop and implement annual sales, marketing and revenue plans aligned with hotel objectives and IHG brand standards.
• Build and maintain strong relationships with corporate accounts, travel partners, government entities and event planners.
• Drive business across rooms, meetings & events, food & beverage and other hotel outlets.
• Monitor market trends, competitor activity and customer insights to identify new opportunities.
• Collaborate with Revenue Management, Operations and other departments to optimise performance.
• Oversee marketing strategy, digital presence, brand positioning and promotional campaigns.
• Analyse sales performance, forecasting and KPIs, providing regular reports to the General Manager.
• Manage departmental budgets, sales expenses and ROI for marketing initiatives.
• Represent the hotel at industry events, trade shows and networking functions.

Required profile

• Bachelor's degree in Business, Marketing, Hospitality Management or related field.
• 5–7 years progressive sales and marketing experience in hospitality, including leadership in a similar role.
• Proven track record of developing commercial strategies that drive revenue growth and market share.
• Strong understanding of hotel sales, marketing, revenue management, digital marketing and distribution channels.
• Excellent knowledge of the local and regional hospitality market, corporate and government segments.
• Outstanding leadership, coaching and stakeholder management abilities.
• Fluent English; additional language skills are an advantage.

Required skills

• Experience with hotel sales systems.
• Proficiency in CRM platforms.
• Familiarity with revenue management systems.

What we offer

• Competitive salary with performance incentives.
• Full uniform, impressive room discounts and extensive training.
• Inclusive culture with equal employment opportunities.
• Wellbeing framework supporting health, lifestyle and work‑life balance.