Executive Personal Brand & Communications Manager

About the role

We are looking for an experienced Executive Personal Brand & Communications Manager to support a senior leader in building, protecting, and amplifying their professional profile. The role combines strategic brand planning, media relations, and high‑quality content creation in a fast‑paced, high‑visibility environment.

Key responsibilities

• Develop and execute a personal brand plan aligned with the leader’s objectives, values, and priorities.
• Design and implement a LinkedIn growth strategy, optimise the profile, and manage newsletters, articles, polls, and other platform features.
• Draft, edit and approve speeches, articles, LinkedIn posts, op‑eds, talking points and executive messages.
• Coordinate communications requests, manage inbox priorities and ensure consistent external messaging.
• Identify and secure media, speaking and thought‑leadership opportunities; prepare briefings and support media training.
• Build relationships with journalists, influencers, thought leaders and internal stakeholders.
• Monitor coverage, produce reputation and engagement reports, and recommend actions.
• Manage reputational risks and coordinate rapid‑response communications with corporate communications and legal teams.
• Oversee content production with designers, videographers and photographers to meet brand standards.
• Mentor and manage supporting communications staff or external consultants as needed.

Required profile

• Bachelor’s degree in Communications, Journalism, Marketing, Public Relations or a related discipline.
• Minimum 5 years of experience in executive communications, personal branding, PR or senior content roles, preferably supporting C‑suite or high‑profile individuals.
• Proven ability to create engaging long‑ and short‑form content across digital and print channels.
• Strong judgement, discretion and ability to handle confidential information.
• Excellent written and verbal communication with meticulous attention to tone and detail.
• Ability to prioritise competing demands, work under pressure and adapt to changing priorities.

Required skills

• LinkedIn platform expertise (profile optimisation, content publishing, analytics).
• Experience with social media tools, analytics platforms and content scheduling systems.
• Media relations and network development.