Founding Account Executive - B2B Software Sales

About the role

A fast-growing, profitable European software company is looking for a Founding Account Executive to build a repeatable, scalable sales engine. The role combines new business development, account expansion, full-cycle sales and the creation of foundational sales processes. It is fully remote, with no requirement to live in Cologne.

Key responsibilities

• New business development: follow up qualified registrations and inbound leads, convert individual users into team, departmental and enterprise customers, and build relationships with prospects.
• Account growth: increase adoption across additional teams and product modules, and identify cross-selling and upselling opportunities for CRM, WhatsApp, AI-powered notes, e-signatures and invoicing.
• Full-cycle sales: own the process from discovery and demos through proposals, negotiations, security and legal reviews and contract signing, and work with the founders on high-value deals.
• Sales process development: build pipeline management, CRM standards, forecasting, sales playbooks and handover processes, and turn individual wins into repeatable practices.
• Strategic collaboration: share customer feedback to influence pricing, packaging, product development and go-to-market strategy, and help build a scalable sales motion.

Required profile

• Approximately 4-8 years of B2B software sales experience, including at least 2 years with direct responsibility for closing deals.
• Native-level German or C2 German, with good English; preferred experience with German mid-market and enterprise customers.
• Proven ability to manage the full sales cycle and to expand existing accounts.
• Strong understanding of sales metrics (targets, attainment, average contract value, average sales cycle length).
• Experience with CRM records, pipeline management, forecasting and structured sales processes.
• Preferred: bootstrapped, profitable software company with fewer than 200 employees, and experience building repeatable sales processes from product-led growth or inbound demand.

What we offer

• Base salary of EUR 45,000-55,000 plus target variable compensation of EUR 65,000-75,000, with uncapped commission and accelerators above quota.
• Variable pay guaranteed for the first three months, with quotas and commission rules documented in writing.
• Fully remote work, direct access to founders and meaningful ownership of the sales function.
• Career progression toward a commercial leadership role across Europe and future markets.