Head of Digital Marketing (Hospital)

About the role

We are seeking a visionary Head of Digital Marketing to lead the digital strategy for a prominent hospital in Bahrain. You will shape the online presence, drive patient acquisition, and enhance brand positioning across all digital channels.

Key responsibilities

• Develop and execute high‑performance paid search, social, display, video and programmatic campaigns to acquire and retain patients.
• Define KPIs, attribution models and ROI frameworks; monitor performance, optimise conversion funnels and improve ROAS while reducing CPA.
• Build and maintain relationships with media, journalists, influencers and healthcare publications; plan press conferences, media briefings and brand‑awareness initiatives.
• Evaluate, test and implement AI‑powered marketing solutions for predictive analytics, lead scoring, audience segmentation and personalised patient engagement.
• Own all digital assets – websites, landing pages, CRM, analytics and marketing automation tools – and manage the end‑to‑end patient lead funnel.

Required profile

• Proven experience leading digital marketing teams, preferably in the healthcare sector.
• Strong track record of delivering measurable ROI and managing large‑scale performance campaigns.
• Ability to collaborate with internal teams, agencies and technology partners.

Required skills

• Paid search platforms
• Social media advertising platforms
• Programmatic advertising platforms
• Analytics platforms
• CRM systems
• Marketing automation tools
• AI‑powered marketing solutions