Head of P2P

About the role

The Head of P2P owns the peer-to-peer trading business end to end: product, operations and business development, with full accountability for volume, revenue, user growth and risk outcomes. P2P is the main fiat on- and off-ramp in many markets, and the role runs it as a P&L, setting the roadmap, scaling the merchant ecosystem, keeping trading safe and compliant and expanding into new corridors and payment methods.

Key responsibilities

• Own the P2P strategy, annual plan and P&L (volume, revenue, active users, merchant count, conversion); prioritise markets and corridors by size, regulatory feasibility and competition, and report performance and trade-offs to executive leadership.
• Own the product roadmap: order flow, payment-method integrations, merchant tools, ads and pricing, escrow, appeals and dispute resolution; drive UX and conversion improvements on web and app with engineering, design and data, benchmarking against Binance, OKX and local players.
• Run P2P operations: order monitoring, appeals, dispute-resolution SLAs, merchant onboarding and reviews; work with Risk, AML and Compliance to reduce fraud, chargebacks, scams and frozen accounts; build playbooks, tooling and QA so operations scale without linear headcount growth.
• Recruit, grow and retain merchants and liquidity providers across regions; open new markets, currencies and payment rails (local banks, e-wallets, payment partners); run merchant programmes, incentives and campaigns with Marketing and regional teams.
• Build and lead a cross-functional team of product, operations and BD staff across time zones, set clear goals, hire strong talent and foster a culture of ownership and speed.

Required profile

• 8+ years in product, operations or business leadership in crypto, fintech or payments, with 3+ years leading P2P, OTC, on/off-ramp or marketplace businesses.
• Proven ownership of a P&L or core business metrics with measurable growth, and hands-on product leadership (roadmaps, PRDs).
• Operational depth in disputes, fraud or risk-heavy environments, ideally two-sided marketplaces.
• Track record of merchant, partner or liquidity acquisition across multiple countries.
• Strong understanding of AML/KYC, fiat payment rails and P2P regulatory constraints; experience managing cross-functional, multi-region teams.
• Fluent English and excellent stakeholder management up to C-level.

Nice to have

• Experience at a top-tier exchange P2P business or a P2P platform such as Paxful or LocalBitcoins.
• Local-market knowledge in high-P2P regions (LATAM, Africa, Turkey, CIS, South and Southeast Asia, MENA).
• Additional languages relevant to priority markets, exposure to stablecoin payments, card or fiat gateway integrations.