Influencer Marketing Manager (Arabic)

About the role

YAZ Media, a leading digital media agency in the Middle East, is seeking an Influencer Marketing Manager fluent in Arabic. The role will drive influencer strategy, partnership development and campaign execution for both client accounts and internal projects, turning brand narratives into measurable social impact.

Key responsibilities

• Design and implement influencer marketing strategies aligned with brand objectives and target audiences.
• Identify and integrate influencer opportunities within broader content, social and media plans.
• Research platform trends, creator behaviours and emerging influencer categories (micro, macro, celebrity, UGC).
• Scout, onboard and maintain long‑term relationships with relevant influencers, talent managers and agencies.
• Negotiate contracts, deliverables and rates while respecting client budgets.
• Maintain a structured influencer database segmented by niche, performance metrics and engagement rates.
• Oversee the full campaign lifecycle: briefing, coordination, approvals, scheduling and posting.
• Collaborate with creative and production teams to ensure seamless integration of influencer content.
• Review and approve influencer assets for brand alignment, tone of voice and legal compliance.
• Track KPIs such as reach, engagement, conversions and ROI, producing detailed performance reports and actionable insights.
• Continuously optimise future campaigns based on data‑driven analysis and develop benchmarks and cost‑per‑engagement standards.

Required profile

• Proven experience managing influencer marketing campaigns, preferably in Arabic‑speaking markets.
• Strong storytelling ability and a deep understanding of social media ecosystems.
• Excellent negotiation and relationship‑building skills with creators and agencies.
• Analytical mindset with the ability to interpret performance data and translate insights into strategy.
• Fluent in Arabic and English, both written and spoken.

Required skills