Marketing Automation Specialist

About the role

We are a forward‑thinking fintech company seeking a Marketing Automation Specialist to drive AI‑powered campaigns and streamline our digital marketing operations. You will work onsite with a tech‑savvy team to create high‑converting landing pages, generate ad creatives at scale, and build sophisticated automated customer journeys.

Key responsibilities

• Design, build, and optimise AI‑driven landing pages using low‑code tools such as Framer and GoHighLevel.
• Generate visual and copy assets for ads, webinars, and social media with generative AI tools while ensuring compliance with financial advertising regulations.
• Create and manage automated user communications, including welcome sequences, nurture flows, and re‑engagement campaigns.
• Leverage GoHighLevel for funnels, workflows, CRM automation, and client management; use Framer for rapid website development.
• Identify repetitive marketing tasks, build AI‑driven automations, integrate tools, and continuously improve workflow efficiency.
• Collaborate with the marketing team on A/B testing, performance tracking, and data‑driven optimisation of paid, email, and organic channels.
• Maintain brand consistency, regulatory compliance, and high‑quality output while operating at a fast pace.
• Stay ahead of AI marketing trends, test new tools, and propose innovative ideas for trader acquisition and retention.

Required profile

• 2–5+ years of digital marketing experience with a strong focus on AI tools, automation, and low‑code platforms.
• Hands‑on experience in fintech, forex, or financial services is a strong advantage.
• AI‑native mindset: you default to automation and AI solutions, can craft effective prompts, iterate quickly, and critically evaluate AI output.
• Excellent attention to detail and the ability to produce creative work under pressure.

Required skills

• Proficiency with GoHighLevel (funnels, workflows, SMS/email automation).
• Strong experience with Framer or similar AI‑assisted website/landing‑page builders.
• Deep knowledge of generative AI tools such as Claude, ChatGPT, Midjourney, Runway, Leonardo.
• Experience setting up marketing automation, email sequences, and user journeys.
• Familiarity with analytics platforms like Google Analytics and Meta Ads.