Marketing Executive – Integrated Campaigns

About the role

The Marketing Executive supports the execution of integrated marketing and communication initiatives that strengthen the visibility and positioning of the Industrial Division. Based in Dubai, the role coordinates cross-functional marketing activities, contributes to brand development and keeps campaigns aligned, with the flexibility to travel to Abu Dhabi and internationally as required.

Key responsibilities

• Digital campaigns: plan and run paid ads on Google Ads, Meta Ads and LinkedIn; conduct keyword research and competitor analysis; coordinate messaging, visuals and landing pages; monitor performance (impressions, CTR, CPL, conversions) and report with insights.
• Social media and content: plan and publish content on LinkedIn and other platforms; write captions, blog articles and promotional material; create and edit short videos with CapCut or similar.
• Website and digital content: collect, draft and upload website content, keep visuals up to date and maintain the marketing shared folder, image library and archive.
• PR and communications: work with the PR agency on press releases and promotional stories, draft and distribute communications, and keep stakeholders, media and partners informed.
• Events: plan exhibitions, roadshows and marketing events, coordinate stand design and logistics with event vendors, and track marketing budgets and vendor payments.

Required profile

• Bachelor's degree in Marketing, Communication or Business Administration.
• 3-5 years of agency experience in marketing, communications or a similar role.
• Experience delivering integrated campaigns across digital, PR and events, and a track record in media relations, content creation and brand visibility in the UAE.
• Strong knowledge of the UAE media landscape, marketing regulations and cultural considerations.
• UAE driving licence is a must; strong English, Arabic preferred.

Required skills

• Microsoft Office Suite, with familiarity of marketing automation tools, social media management platforms and CMS/CRM systems.
• Experience using AI tools for content creation, design and marketing tasks.
• Analytical skills, stakeholder management and ability to handle multiple campaigns and projects at once.