Marketing Manager - Earth Jumeirah Beach

About the role

As Marketing Manager, you will act as the on-ground brand lead for Earth Jumeirah Beach, shaping how the property is seen, experienced and talked about. You will build awareness, drive footfall and grow community engagement through creative marketing, partnerships, activations, content and cultural programming that reflect the Earth Hotels identity. This is a hands-on role for someone who understands hospitality, lifestyle culture and community-driven marketing.

Key responsibilities

• Build awareness and position the hotel as a neighbourhood destination for wellness, creativity, culture, entrepreneurship, movement and lifestyle.
• Develop relationships with local communities, businesses, creatives, entrepreneurs and cultural stakeholders.
• Own the year-round programming calendar, including events, activations, workshops, pop-ups and community experiences, and plan recurring events and signature experiences.
• Activate hotel spaces such as BARE Brasserie, The Fold, wellness, gym, pool, co-working areas, Sticky Lobby and the concept store.
• Lead end-to-end event planning: concept, budget, timeline, suppliers, logistics, guest experience and post-event evaluation, working with F&B, wellness, operations and other teams.
• Coordinate event requirements: invitations, guest lists, branded collateral, signage, gifting, production and on-property branding.
• Identify and execute strategic partnerships and brand collaborations, from sourcing and pitching to negotiation, proposal development, execution and evaluation.
• Drive footfall, restaurant covers, memberships, retail sales and guest spending through activations and collaborations, and support commercial moments like new menu launches and seasonal offers.
• Support hotel launches, brand campaigns and key announcements, and coordinate with the Social Media team on content and with PR, agencies and suppliers on campaign execution.
• Ensure all activations and guest touchpoints match the brand's visual identity, tone of voice and standards.
• Manage budgets for events, programming, activations and partnerships, track performance (attendance, footfall, engagement, revenue, ROI) and prepare regular reports.