Marketing Manager, Gaming (Global & MENA)

About the role

We are seeking a driven, culturally savvy Marketing Manager to lead go‑to‑market efforts for our flagship global gaming titles, focusing on the MENA region. You will craft data‑informed strategies that reflect regional dynamics, cultural calendars, and product milestones to grow brand equity and user engagement.

Key responsibilities

• Lead user insight gathering, selling‑point articulation, and creative marketing planning for global titles.
• Drive end‑to‑end campaign delivery aligned with version updates, local festivals, and brand needs, managing timelines, assets, and execution tracking.
• Identify, onboard, and manage relationships with regional KOLs, creators, and agencies across platforms such as YouTube, TikTok, Instagram, and Twitch.
• Partner with community managers to nurture official and grassroots player communities on Discord, Reddit, WhatsApp, and regional platforms.
• Own vendor relationships, negotiate contracts, track performance KPIs, and optimize spend for influencer marketing.
• Support regional events like esports tournaments, launch parties, and cross‑industry partnerships.

Required profile

• Bachelor’s degree or higher with 5+ years of experience in gaming marketing or global publishing.
• Professional proficiency in English; Arabic is a strong advantage.
• Deep passion for gaming and hands‑on experience with 3–6 major titles, preferably open‑world action games.
• Strong collaboration, project management, and data‑driven decision‑making skills.

Required skills

• Community Support Management
• Creative marketing planning
• Incentive Growth Programs
• Campaign delivery
• Content production models
• KOL Creator Sourcing
• Marketing Strategies
• User insight gathering
• Market Intelligence
• Vendor Management
• Localization